Therefore, players must skillfully pick their moves in such a way that facilitates the quickest means of achieving the goals. Each level allots a maximum number of moves that players can use to achieve the level's objectives. Success in Candy Crush Saga is nearly impossible without the use of Planning skills. THIS GAME IS GOOD FOR KIDS WHO NEED HELP WITH: Planningĭeveloping a systematic approach for setting and achieving goals. Candy Crush Saga is appropriate for and playable by kids as young as five years old, although they may experience difficultly passing some of the deeper and more advanced levels of the game. Players can take on the saga by themselves, or they may connect with Facebook users to play against others to test their skills and see who can dominate the leaderboard. There are more than 100 levels of gameplay, with five different game modes that mix up the goals and maps of the levels so that there is always a fresh challenge. The game is easy to learn and play, but quite a challenge to fully master. The game also tosses in obstacles for players, like covering candy in jelly that must be eliminated before the candy can be matched. This sometimes causes a chain reaction, netting players bonuses in the form of increased score and power-ups. Players swap candy pieces either horizontally and vertically, and once a match is made, the candy disappears, causing the surrounding pieces of candy to fall into the empty spaces. We’re looking forward to helping the team at King take the Candy Crush Saga brand to the next level.Candy Crush Saga is a puzzle game that involves making matches of 3 or more colored candy pieces. Helen Rhodes, ECD of BBH, said "Working on one of the most popular mobile games of all time is hugely inspiring for us. We’re excited about the work and the direction of travel we’ve seen from BBH.” “Having recently celebrated 10 years since the hit mobile game first landed on our screens, it’s important for us to continue building on that success by establishing a unique brand and personality that will set us up for the next ten years and beyond. “We’re thrilled to be working with BBH on a new brand positioning for one of our most popular and well-known brands, Candy Crush Saga,” said Amy Kilty, associate brand director at King. King’s brief will see BBH create a new brand platform forCandy Crush Saga and will unveil its new positioning in both the US and UK markets this summer. King, an interactive entertainment company for the mobile world, has appointed BBH to the creative account for Candy Crush Saga, the legendary match-three puzzle game with over five trillion levels played.
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